Looking Toward the Future at Toast City Diner

Looking Toward the Future at Toast City Diner

Since 2007 when the first Toast City Diner opened in Montclair, the brand has gained a “cult-like” following. The restaurant’s emphasis on quality food, approachable atmosphere, and fair prices has earned the business a notable reputation. Whether individuals have dined at a Toast or not, it’s a name that consumers remember.

“We’re unique because I’d say we operate a 90% scratch kitchen,” said Amy Russo, founder and owner of Toast. “That means that we don’t buy pre-made salad dressings, we don’t buy cooked corned beef, we make our own mozzarella, and we make our hollandaise fresh every day multiple times a day, even though Adam might want to shoot me for that as we grow [laughs].”

All in one remark, Russo revealed the restaurant’s biggest differentiator as well as the team’s newest challenge to overcome. The team’s quality and hands-on approach has earned them loyal customers in three notable North Jersey towns. They will walk a fine line to create new efficiencies to grow the business.